Facilitating Journalist Association Linking SMEs and Developing SME Pages with Local Media Houses
| Project Status: | Grant Agreement |
| Funding Partner: | Katalyst- a concern of Swiss-Contact |
| Project Duration: | 9 Months |
| Project Cost: | BDT 6,930,777.00 |
PROJECT PERSONNEL
| Mentor: | Syed Ishtiaque Reza, Special Correspondent, The Financial Express |
| Team Leader: | Hasibur Rahman, Executive Director, MRDI |
| Program Coordinator: | Md. Sazzad Hossain, Manager, Programme & Communications, MRDI |
| Accountant: | Salma Khandaker, Accounts Officer, MRDI |
GOAL
Stimulating sustainable practice of business journalism and mainstreaming business coverage in local newspapers, both focused on SME and local economy, at district growth centres.
OBJECTIVES
Capacity building of Jessore and Rangpur based journalists of national newspapers, local dailies and electronic media to make greater and more effective business coverage of SMEs and local economy.
Enhance and institutionalise professional linkage between media and business communities of Jessore and Rangpur.
Capacity building of selected local newspapers to improve quantity and quality of business coverage as well as to facilitate their sustainable development as SME-focused media outlet.
Publication of separate business page by the selected local newspapers.
MAJOR ACTIVITIES
Since previous MRDI-Katalyst individual interventions in Bogra were extensively interlinked and mutually supportive, it has now been grouped into a single project to be simultaneously implemented in two locations: Jessore and Rangpur.
Media Network
Sustainability Strategy and Action Plan
Forming & Functioning of Media network
Experience Sharing Meeting with Selected Members of Business Reporters’ Network (BRN) Bogra
Orientation Session on Business Journalism
6 Media Forums
3 Field Visits
– 3 Monitoring & Coordination Visit
– 3 Coordination Meeting with MRDI Advisors and Project Staff
Monitoring and Reporting
Local Newspapers
Selecting Newspapers
Need assessment of Newspapers
Policy & Planning Meetings with selected Newspapers
In-house orientation of Media Gatekeepers
In-house Training:
– on business reporting
– on business news editing
– on graphic designing for business news matters
Marketing Strategy Development & Dialogue with Businesspersons
Launch & Publicize Business Section of 2 local newspapers
3 Monitoring & Coordination Visit
3 Coordination Meeting with MRDI Advisors and Project Staff
Monitoring and Reporting
