This strategic action plan on advocacy for media reform identifies key challenges and outlines scope of work needed to address barriers to professional and quality journalism in Bangladesh. Developed through a participatory and evidence-based approach, the plan sets out essential interventions to foster an enabling environment for practicing journalism without fear or intimidation. The publication presents the outcomes of an extensive, consultative, and inclusive process, and lays out the Strategic Action Plan for the period 2025–2030 to transform the vision of a free, independent, inclusive, and resilient news media ecosystem in Bangladesh.